一带一路文化和旅游高质量发展案例研究

本书稿系统而全面的阐述了“一带一路”倡议的提出和建设进展。重点研究了“一带一路”倡议在沿线国家的建设成果，运用生动的案例加以深入分析。突出研究了“一带一路”倡议中的重要部分——发展旅游业。在“一带一路”倡议落实的大背景下，用多项具体措施涉及旅游业的发展，明确“一带一路”合作重点，包括加强旅游合作、扩大旅游规模、举办旅游推广活动周等。共建“一带一路”，是建设建设和平之路、繁荣之路、开放之路、绿色之路、创新之路、文明之路，随着“一带一路”倡议被越来越多的国家、国际组织接受，对“一带一路”的高质量发展提出更高的要求。

目　录
第一篇　“一带一路”与文化和旅游发展模式研究
第一章　“一带一路”与文化和旅游发展总体进展 ··································· 3
第二章　“一带一路”与文化和旅游发展研究 ········································16
第三章　 “一带一路”与文化和旅游发展模式研究：基于包容性增长的
视角·················································································41
第二篇　陆上丝绸之路文化和旅游发展案例研究
第四章　新疆：面向丝路的门户，多彩西域融贯丝路文旅新动脉 ··············63
第一节　新疆——“丝绸之路经济带”核心区 ································64
第二节　新疆是个好地方——寻梦北疆丝路节会 ·····························66
第三节　冰山上的来客——品南疆非遗文化 ···································70
第四节　行走西域——贯通南北疆自驾游 ······································74
第五节　案例启示与发展建议 ·····················································76

一带一路文化和旅游高质量发展案例研究　 2
第五章　 陕西：丝路“新起点”，在丝绸之路经济带中文化旅游发展
再腾飞··············································································79
第一节　陕西省：丝绸之路的起点 ···············································79
第二节　合作共赢：丝路主题节会助力陕西丝路旅游国际化 ··············82
第三节　自主创新：丝路主题产品创新与品牌建设 ··························96
第四节　案例启示与发展建议 ··················································· 104
第六章　甘肃：交响丝路，担当丝绸之路经济带文旅发展排头兵 ············ 107
第一节　甘肃省：丝路旅游发展排头兵定位分析 ··························· 107
第二节　以“古”创“新”，丝路旅游产品体系不断完善 ················ 111
第三节　“一节一会”促进丝路文化旅游交流与发展 ······················· 117
第四节　案例启示与发展建议 ··················································· 124
第七章　内蒙古：万里茶道联动，畅通中蒙俄文旅双循环 ····················· 127
第一节　内蒙古：丝绸之路的中外连接站 ···································· 127
第二节　做大内循环：跨省区协作，打造万里茶道丝路旅游新品牌 ··· 131
第三节　做强外循环：联动中蒙俄，成立“万里茶道”国际旅游
联盟········································································· 136
第四节　案例启示与发展建议 ··················································· 141
第八章　蒙古国：旅游外交引领，多样节事活动打造中蒙俄旅游廊道 ······ 144
第一节　蒙古国：草原丝绸之路的重要驿站 ································· 144
第二节　高层外交：把握中蒙俄旅游廊道发展方向 ························ 147
第三节　文化旅游交流活动：奠定中蒙俄旅游廊道文化底色 ············ 151
第四节　体育赛事活动：融汇中蒙俄旅游廊道多方效益 ·················· 155
第五节　案例启示与发展建议 ··················································· 158
一带一路文化和旅游高质量发展案例研究　 目　录
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第九章　巴基斯坦：中巴“老铁”合力打造文化旅游新风向 ·················· 161
第一节　巴基斯坦——“一带一路”的中坚力量 ··························· 161
第二节　丝路上的历史古城——卡拉奇和拉合尔 ··························· 168
第三节　中巴友谊之路——喀喇昆仑公路 ···································· 172
第四节　中巴全方位伙伴关系下的旅游开放 ································· 175
第五节　文化旅游——古老文明的发源地，蒙上神秘的文化面纱 ······ 178
第六节　案例启示与发展建议 ··················································· 180
第十章　土耳其：商贸往来带动健康旅游合作新业态 ··························· 183
第一节　土耳其——寻访丝绸之路的尽头 ···································· 183
第二节　丝路吹来“中国风”——土耳其中国文化年 ····················· 186
第三节　对接“一带一路”——“中间走廊” ································ 191
第四节　未来健康旅游——中土优势资源互补 ······························ 194
第五节　案例启示与发展建议 ··················································· 198
第十一章　哈萨克斯坦：丝绸之路搭起中哈旅游与文化交往的桥梁 ········· 201
第一节　哈萨克斯坦：丝绸之路经济带第一站 ······························ 201
第二节　“光明之路”搭起中哈丝路旅游便利桥梁 ·························· 207
第三节　“中哈旅游年”助力中哈丝路旅游深度合作 ······················· 212
第四节　丝路旅游成为中哈合作“润滑剂”与“推进剂” ················· 217
第五节　案例启示与发展建议 ··················································· 221
第三篇　海上丝绸之路文化和旅游发展案例研究
第十二章　福建：海丝之路核心区建设与全福游协同发展 ····················· 229
第一节　福建省：海上丝绸之路的重要起点 ································· 230
第二节　山海情：海丝之路倡议赋能遗产旅游创新发展 ·················· 233
一带一路文化和旅游高质量发展案例研究　 目　录
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第三节　同胞情：海丝之路倡议深化两岸四地旅游合作 ·················· 237
第四节　内外联动：福建省海丝旅游的国际化发展 ························ 240
第五节　案例启示与发展建议 ··················································· 244
第十三章　广东：海丝旅游携手大湾区建设，共建“活力广东” ·············· 250
第一节　广东省海丝旅游建设情况 ············································· 250
第二节　海丝之路与广东省旅游业联动发展 ································· 253
第三节　文旅融合：海丝之路倡议书写广东多彩文化 ····················· 257
第四节　国际合作与文化交流助力广东海丝旅游转型升级 ··············· 260
第五节　案例启示与发展建议 ··················································· 264
第十四章　海南：打造中国旅游特区 ················································ 269
第一节　海南：南海丝绸之路的重要门户 ···································· 269
第二节　海南建设自由贸易港及国际旅游消费中心 ························ 275
第三节　依托博鳌亚洲论坛打造 21 世纪海上丝绸之路旅游交流平台 ···281
第四节　创新旅游业态发展丰富海丝旅游产品体系 ························ 285
第五节　案例启示与发展建议 ··················································· 289
第十五章　 广西：搭建面向东盟的国际大通道，按下旅游开放发展
“快进键”······································································ 293
第一节　广西：面向东盟开放发展的桥头堡 ································· 294
第二节　构建立体大交通：联结中国与东盟的新纽带 ····················· 298
第三节　广越边境游：中国与东盟跨境旅游合作的好抓手 ··············· 302
第四节　面向东盟的跨境民族文化旅游 ······································· 306
第五节　案例启示与发展建议 ··················································· 309
第十六章　泰国：海丝之路对接泰国东部经济走廊，共助旅游发展 ········· 313
第一节　泰国：“21 世纪海上丝绸之路”的支点国家 ······················· 314
一带一路文化和旅游高质量发展案例研究　 目　录
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第二节　“泰国东部经济走廊”战略对接海丝旅游发展 ···················· 316
第三节　海丝旅游深化中泰两国跨文化交流 ································· 320
第四节　数字化产业合作推动泰国海丝旅游产业服务升级 ··············· 323
第五节　案例启示与发展建议 ··················································· 326
第十七章　意大利：东西方文明共融共创 ·········································· 332
第一节　海上丝路的文旅明珠 ··················································· 332
第二节　中意文化和旅游年 ······················································ 336
第三节　古为今用：马可·波罗架起东西方文明交流之桥 ··············· 343
第四节　案例启示与发展建议 ··················································· 346